The ABRAMS team celebrates THE UGLY TRUTH release

Yesterday ABRAMS released 5 million copies of The Ugly Truth into the world. To celebrate we all dressed in Purple to show our team spirit.

More photos on the ABRAMS flickr page
http://www.flickr.com/photos/abrams_books/sets/72157625232531585/

On Press for Diary of a Wimpy Kid : The Ugly Truth

On Press for Diary of a Wimpy Kid : The Ugly Truth

Earlier this Summer I took my annual trip out to Hagerstown, Maryland to color correct the cover for Diary of a Wimpy Kid : The Ugly Truth. My job make sure the Purple prints correctly on 5 million copies. No pressure.

The Purple Equation

Paper for 5 Million copies

Debossing template for cover effects

Yellow ink on press

Blue Ink

Red Ink

Paper waiting to be made into covers

I made this video last year for DOG DAYS. Basically the video would be the same this year so just imagine purple instead of yellow. Way easier than me making another video. Thanks for helping out.