Behind the Scenes at the DIARY OF A WIMPY KID Movie Premiere!

Yesterday over national press and 800 New York City area children were invited by Twentieth Century Fox and The National Education Association to the Ziegfeld Theatre in New York for an advance screening of the Diary of a Wimpy Kid movie, in theaters Friday, March 19.

The theater was filled with laughter—and fear of the dreaded cheese touch—as Jeff Kinney, Zachary Gordon, who plays Greg, Robert Capron, who plays Rowley, and Katherine Patterson, beloved author of Bridge to Terebithia and the 2nd National Ambassador of Young People’s Literature conversed during a Q&A with the excited crowd.

Charles Kochman ( Editor)

Jeff in front of the cameras

Zach and Robert a.k.a. Greg and Rowley just arrive.

They were amazed and excited to see
there names on the movie poster that
they were seeing for the first time

800 kids line up to get in.

Zachary and his mom Linda Gordon

Kid reports ask Zach the tough questions

SLJ's Rocco snaps a shot of Jeff Kinney

Q&A with the actors and Jeff

Charlie gets the cheese touch


Zachary and Robert explain the Cheese Touch




Executive Editor—Charles Kochman

Art Director—Chad W. Beckerman

Publicity Manager—Jason Wells


Jeff Kinney, Katherine Patterson, Zachary Gordon and Robert Capron

In store March 16th

Zachary Gordon a.k.a. Greg Heffley visits

Today we will be attending the premiere screening of DIARY OF A WIMPY KID at the Ziegfeld Theater in New York. I will admit I am kind of excited. Working on this series as been such a crazy ride and at times daunting. But the best thing that has come from it is our 'Wimpy family" here at ABRAMS. Charlie, Jason, Scott and Veronica, Jacquie, Anet, Michael and Jeff.


At the end of October 2009 Zachary Gordon and his mom Linda had a chance to visit the ABRAMS offices. We had a blast that day even though I can't really recall what happened. Besides a lot of juvenile behavior and jokes. We had met Zach and the other actors a few weeks before on set in Vancouver.

Here are a few pictures of a few members of the WIMPY team below


Zachary Gordon a.k.a. Greg Heffley visits my office

Charles Kochman (Executive Editor), Jason Well (Publicist),
Zachary Gordon (Actor), Chad W. Beckerman (Art Director)

Zach enjoys the comfort of my awesome chair