IT'S HERE! DOG DAYS

The long dog days of summer are over! We spent much of the spring and summer working on Diary of a Wimpy Kid: Dog Days from the cover to the interior and then the intense marketing campagin. Finally we get to relax and celebrate our hard work. That is until book five . . .

But today is for celebrating. Charlie Kochman and I have been on a train since 6 am headed to my college town of Providence, Rhode Island for Jeff's first signing at the Providence Place Mall ( which was just being built when I was a sophmore). We are expecting a ton of people. It's going to be a long day. I'll be sure to post pictures ASAP.

Hope everyone enjoys the book.

SINCE SATURDAY:

#1 bestseller, Amazon.com
#1 bestseller, Bn.com

Read today’s, October 13, 2009,


SCIENCE TIMES

“A wildly popular series that resists easy moralizing.”

Read the entire article by clicking or copying and pasting this link: http://www.nytimes.com/2009/10/13/health/13well.html?_r=1&ref=science <http://www.nytimes.com/2009/10/13/health/13well.html?_r=1&ref=science>

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Just in, the October 2, 2009

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“Everyone’s Favorite wimp is back.”

Read the entire article by clicking or copying and pasting this link: http://www.timeforkids.com/TFK/teachers/wr/article/0,27972,1926241,00.html

October 12, 2009, Publishers Weekly gives the series its 4th consecutive starred review!


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“Kinney's gift for telling, pitch-perfect details in both his writing and art remains (such as the cursive script and cutesy content of Mom's photo album captions). No reason to think kids won't devour this book as voraciously as its predecessors.”

October 12, 2009, Book of the Day on


http://www.booklistonline.com/default.aspx?page=show_product&pid=3824716 <http://www.booklistonline.com/default.aspx?page=show_product&pid=3824716>

“Nods to reality add humor and depth to this title, consistent in style and substance with previous series entries, which fans new and old will savor.”

TONIGHT:

NPR’s Here and Now


TOMORROW:

ABC’s The View

More to come!

ABRAMS new lobby sign has arrived!

For the past month or so myself and Ina Raghunandan have been working to remove the old company name of HNA or Harry N. Abrams from the lobby since we are now called ABRAMS. Yesterday the new signs were installed in our lobby. Take a look.

My original PDF file

ABRAMS new logo and website

After months of development and many font choices later ( AT Burin, Sackers, Sans, Neutra and Garamond to name a few) from fellow Art Directors Galen, Michelle and myself, I am pleased to announce the launch of our new and improved ABRAMS logo and website: www.abramsbooks.com

ABRAMS

Founded by Harry N. Abrams in 1949, ABRAMS was the first company in the United States to specialize in the creation and distribution of art and illustrated books. Now a subsidiary of La Martinière Groupe, the company publishes visually stunning illustrated books in the areas of art, photography, cooking, interior and garden design, craft, architecture, entertainment, fashion, sports, pop culture, as well as children’s books and general interest titles. The company’s imprints include Abrams, Abrams ComicArts, Abrams Image, Abrams Books for Young Readers, Amulet Books, Stewart, Tabori & Chang, and STC Craft/A Melanie Falick Book.

Our goal was to modernize, simplify and still remain faithful to our history.

Here is the final and new ABRAMS logo I worked up.

The display font is Gotham
The logo tagline is set in AT Sackers

In addition to a refreshed and modern design, our website has many new features including an improved search engine, navigation by subject and enhanced product pages that include image galleries, “look inside” previews and social bookmarks. Social bookmarks on each product page will enable viewers to easily share our titles with friends on Facebook.com, Digg.com, Stumbleupon.com, Myspace.com, Delicious.com, and Google.com. This will be a great way for our books to be marketed virtually. The new website also has an area to spotlight featured authors, an events calendar, an integrated newsletter system and the ability to create discounts and coupon codes for marketing and sales campaigns.

CARD DESIGN

I hope you’ll take some time to explore the new site and forward the link to all of your contacts and friends:

www.abramsbooks.com

Friederike Paetzold designed the look and feel of the new website

Along with our new website we are simultaneously launching a
brand new Facebook fan page for ABRAMS:

http://www.facebook.com/pages/ABRAMS-Books/53589897040

If you are Facebook member, click on the “become a fan” link on the left side of the page and please share the page with your friends on Facebook by posting it to your profile page by clicking on the “Share +” button on the left side of the page as well. Let me know if you need any assistance or if you have any questions, comments or suggestions.