Friday, October 01, 2010

On Press for Diary of a Wimpy Kid : The Ugly Truth


On Press for Diary of a Wimpy Kid : The Ugly Truth



Earlier this Summer I took my annual trip out to Hagerstown, Maryland to color correct the cover for Diary of a Wimpy Kid : The Ugly Truth. My job make sure the Purple prints correctly on 5 million copies. No pressure.









The Purple Equation


Paper for 5 Million copies


Debossing
template for cover effects


Yellow ink on press


Blue Ink


Red Ink


Paper waiting to be made into covers






I made this video last year for DOG DAYS. Basically the video would be the same this year so just imagine purple instead of yellow. Way easier than me making another video. Thanks for helping out.

5 comments:

Jennifer said...

A nerve-racking task if ever I saw one! My sister is AD at a video game company and has to do the proofing on all printed matter. A very big responsibility.

Anonymous said...

These are the coolest pictures. EVER.

mb

Anonymous said...

Oh, and, I saw it today, the purple looks perfect.

mb

Jill Bergman said...

I'm a total print and book geek so thanks for posting these photos! I tried to play the video but it didn't work for me. Congrats on your perfect purple!

Tarie said...

Thanks so much for sharing the process! =D