Thursday, July 23, 2009
The Big Reveal: The cover of DIARY OF A WIMPY KID: Dog Days
New York, NY, July 23, 2009—Amulet Books, an imprint of Abrams, reveals today the title, color, and cover of the fourth book in Jeff Kinney’s bestselling series with press outreach and a special online reveal available only on www.wimpykid.com.
DIARY OF A WIMPY KID: DOG DAYS has a yellow cover, which follows the red, blue, and green of the first three bestselling books. It releases in a one-day national lay-down on Monday, October 12, and will have a first printing of 3 million copies. Following the astounding sales and publicity momentum of Diary of a Wimpy Kid: The Last Straw, one of the biggest book releases of 2009, Dog Days is poised to bring the Wimpy Kid series to new sales and media heights.
“I didn’t want my fans to have to wait a year for a new book,” said Jeff Kinney. “I’m very excited about Dog Days, because it takes Greg out of the school setting for the first time. It’s been a lot of fun to write about the Heffley summer vacation.”
To promote literacy and libraries alongside the release of the new book, a custom-designed and branded Diary of a Wimpy Kid ice cream truck will tour to over 40 libraries over a 30-day period to promote the “Dog Days of Summer Reading.” Starting in Sacramento, CA, on August 3 and concluding in Boston, MA, on August 29, the truck will deliver free ice cream to fans as it traverses the country. The tour will include a social media tie-in chronicling fan enthusiasm in each city, and offer Q&A broadcasts with Jeff Kinney at random stops along the route. The complete schedule is available through a link on www.wimpykid.com.—Jason Wells Publicity and Marketing Director ABRAMS