Thursday, March 15, 2012

Huff and Puff



A little over two years ago a small yellow package landed on my desk from Claudia Rueda containing a small and simple dummy book with the title of BLOW.  ( We later changed the title to Huff & Puff ) What I discovered was a sweet, funny and interactive retelling of the Three Little Pigs story. The interactivity really caught my eye. The dummy allowed the reader to play the part of the big bad wolf. Three interior die-cut holes invite readers to huff, puff, and blow the pigs’ houses down! Resulting in a sad pig. This fractured fairy tale ends sweetly when, rather than blowing down the third pig’s brick home, the wolf/reader blows out the candles on a cake baked by the pigs!

Huff & Puff was the first book I officially acquired along with the editorial genius of Tamar Brazis. We both  thought this book was enormously special for its unique take on the 3 little pigs story. Claudia  took the story down to its simplest form and by adding the interactivity, allowed the reader to participate in the story, bring a new interest to an old tale. 

Claudia Rueda’s work was twice selected for the New York City Society of Illustrators Original Art Show and for the sixth 3x3 magazine Children’s Show. Her picture books have been published in the United States, Spain, and Mexico and have been translated into French, Danish, Portuguese, Korean, and Chinese. She lives in Miami.

Original Dummy by Claudia Rueda


Interiors of Claudia's original dummy





Interiors from the final book






Original Cover Sketch. 


 The trick with this cover was to show that the book had interactivity to it in the design with out having to say the interactive on the cover. Our solution to make a giant die-cut cover









Final Interiors with die-cut hole for Huffing and Puffing!








Huff & Puff
Can You Blow Down the Houses of the Three Little Pigs?
Huff & Puff
Authors: By Claudia Rueda
Imprint: Abrams Appleseed
ISBN: 1-4197-0170-3
EAN: 9781419701702
Availability: Prepublication
Publishing Date: 3/1/2012
Trim Size: 9 x 9
Page Count: 32
Cover: Hardcover
Illustrations: Full-color illustrations


Friday, March 02, 2012

Let the excitement for the third Origami Yoda book begin!


Let the excitement for the third Origami Yoda book begin! 
Can you guess the new Star Wars characters on the Origami Yoda Book?

http://origamiyoda.wordpress.com/poll/
Help us to spread the word on Facebook and Twitter—share icons can be found
at the bottom of the poll page
: http://origamiyoda.wordpress.com/poll/.




Friday, February 17, 2012

AbramsComic Arts Spring 2012



Under my role as Creative Director, in addition to overseeing the design of the ABRAMS Children's list (which includes Abrams Books for Young Readers, Amulet Books and the new imprint Abrams Appleseed), I also oversee the design of the Abrams ComicArts list headed up my none other than Charles Kochman, Editorial Director. Here are some of the books we have been working on for Spring 2012















Huge interview on Gweek podcast on Boingboing (700,000 UVM)
This interview is their biggest ever, garnering 25,000 downloads so far.
The editor predicts there will be 30,000 by the end of the week!

Gweek interview was reposted on Sci-tech-watch.com

GREAT interview with Comicbook Resources

Nice review on Comicstripoftheday.com

Nice review on Weeklystorybook.com

Nice review in March 1 issue of Fangoria

















Fake Mustache



Celebrating the upcoming release of Tom Angleberger's FAKE MUSTACHE

Thursday, December 22, 2011

Hopeful Monsters: Chad Beckerman, Design Wunderkid

Hopeful Monsters: Chad Beckerman, Design Wunderkid: Chad and I worked together on a totally rad book cover. Here is Chad's post in which he describes the process!