IT'S HERE! DOG DAYS

The long dog days of summer are over! We spent much of the spring and summer working on Diary of a Wimpy Kid: Dog Days from the cover to the interior and then the intense marketing campagin. Finally we get to relax and celebrate our hard work. That is until book five . . .

But today is for celebrating. Charlie Kochman and I have been on a train since 6 am headed to my college town of Providence, Rhode Island for Jeff's first signing at the Providence Place Mall ( which was just being built when I was a sophmore). We are expecting a ton of people. It's going to be a long day. I'll be sure to post pictures ASAP.

Hope everyone enjoys the book.

SINCE SATURDAY:

#1 bestseller, Amazon.com
#1 bestseller, Bn.com

Read today’s, October 13, 2009,


SCIENCE TIMES

“A wildly popular series that resists easy moralizing.”

Read the entire article by clicking or copying and pasting this link: http://www.nytimes.com/2009/10/13/health/13well.html?_r=1&ref=science <http://www.nytimes.com/2009/10/13/health/13well.html?_r=1&ref=science>

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Just in, the October 2, 2009

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“Everyone’s Favorite wimp is back.”

Read the entire article by clicking or copying and pasting this link: http://www.timeforkids.com/TFK/teachers/wr/article/0,27972,1926241,00.html

October 12, 2009, Publishers Weekly gives the series its 4th consecutive starred review!


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“Kinney's gift for telling, pitch-perfect details in both his writing and art remains (such as the cursive script and cutesy content of Mom's photo album captions). No reason to think kids won't devour this book as voraciously as its predecessors.”

October 12, 2009, Book of the Day on


http://www.booklistonline.com/default.aspx?page=show_product&pid=3824716 <http://www.booklistonline.com/default.aspx?page=show_product&pid=3824716>

“Nods to reality add humor and depth to this title, consistent in style and substance with previous series entries, which fans new and old will savor.”

TONIGHT:

NPR’s Here and Now


TOMORROW:

ABC’s The View

More to come!

The Big Reveal: The cover of DIARY OF A WIMPY KID: Dog Days

New York, NY, July 23, 2009—Amulet Books, an imprint of Abrams, reveals today the title, color, and cover of the fourth book in Jeff Kinney’s bestselling series with press outreach and a special online reveal available only on www.wimpykid.com.

DIARY OF A WIMPY KID: DOG DAYS has a yellow cover, which follows the red, blue, and green of the first three bestselling books. It releases in a one-day national lay-down on Monday, October 12, and will have a first printing of 3 million copies. Following the astounding sales and publicity momentum of Diary of a Wimpy Kid: The Last Straw, one of the biggest book releases of 2009, Dog Days is poised to bring the Wimpy Kid series to new sales and media heights.
“I didn’t want my fans to have to wait a year for a new book,” said Jeff Kinney. “I’m very excited about Dog Days, because it takes Greg out of the school setting for the first time. It’s been a lot of fun to write about the Heffley summer vacation.”
To promote literacy and libraries alongside the release of the new book, a custom-designed and branded Diary of a Wimpy Kid ice cream truck will tour to over 40 libraries over a 30-day period to promote the “Dog Days of Summer Reading.” Starting in Sacramento, CA, on August 3 and concluding in Boston, MA, on August 29, the truck will deliver free ice cream to fans as it traverses the country. The tour will include a social media tie-in chronicling fan enthusiasm in each city, and offer Q&A broadcasts with Jeff Kinney at random stops along the route. The complete schedule is available through a link on www.wimpykid.com.—Jason Wells Publicity and Marketing Director ABRAMS

Behind the scenes_ Diary of a Wimpy Kid : Dog Days

Pre-Order signs

Jason Wells ( Publicity & Marketing Director as well as Wimpy Kid Mastermind)

They'll be there all night.

Laura Mihalick, Mary Ann Zissimos and Merle Browne work into the night.

Jason Wells and his team prepare to ship out over 2000 Wimpy Kid : Dog Day kits to book sellers.

Charlie Kochman ( Executive Editor) and Scott Auerbach ( Managing Editor) work into the night to put the final touches on DOG DAYS